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Our Mission


Think Kindness inspires measurable acts of Kindness in schools and communities around the world. We believe that each act of Kindness, no matter how small, has an unforeseeable ripple effect that makes the world a better place. Every person on this planet can think of at least one Kind act that made your day a little brighter. It is our mission to inspire these Kind acts. To gather thousands of people to perform seemingly simple acts of Kindness in solidarity and that will result in a wave of good that will make a difference in the world.

Our First Story of Proof:

4 hours after my very first high school speech I received an anonymous letter from a suicidal teen that read, “You said we can make the best with the cards we are dealt. You said we can all make a difference in the world. How is this possible? I just take up space in the halls. I am running from life and I’m running fast. Please help!” After a lengthy response, I asked the responder to get involved in one of his high school events. Not just attend, but truly get involved. 10 days after their high school challenge I received this email,

“Dear Mr. Williams, I never thought for one second I could create a legacy in someones life. That I could do something that someone will remember forever. I attended the headshaving event and I saw the 8 year-old with cancer. I could see in his eyes that he knew he would never live to see high school. I stepped on stage, not planning to shave my head. You took the microphone and asked the crowd to donate $100. I received over $400. The child gave me a hug at the end and said, I will never forget this moment. Thank you. I am no longer running”.

You can never under estimate the power of a simple act of kindness.
- Brian Williams, Founder